Endurance Sports Expo
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Sales Contact

Sarah Thorson
214.693.4802

sthorson@bmg1.com
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March 11 - 12, 2017


Quick Facts
  • 5,000+ expected attendees at the 2017 event
  • One of the largest active sports consumer expo in the country
  • Attendees are 60% male, 40% female
  • 83% of participants are between the ages of 25 and 54
  • Over 50% of participants have a household income greater than $75,000
  • Only expo in these markets geared specifically toward the endurance sports athlete
  • Late winter/early spring dates provide an ideal time to reach people as they plan their season
  • Average consumer experience time is 3.5 hours
Pre-Event Promotion
  • Media Partnerships
  • Full scale PR campaign
  • Cards and posters distributed at retail shops, gyms, fitness centers and events
  • Advertising and editorial coverage in regional newspapers and publications with a focus on endurance sports
  • Social Media Marketing via Twitter and Facebook
  • Email blasts and co-promotions done with the exhibitors attending event
  • Online race event calendars

Free Consumer Seminars
  • Participating vendors can apply to provide free consumer clinics and workshops. Expected clinics to be held include performance testing, training tips, coaching sessions and product demonstrations. There will be four sessions going on at the same time in one hour blocks for both days of the expo. The consumer clinics will be chosen based on their merit and value to the attendees.

Goody Bags
  • Want to be in the ESE Goodie Bags? Want to reach 1,500 cyclists, runners, and triathletes but can't make it to exhibit at the expo? Or you just want to make sure that the first 750 coming through the door each day get your info? Then for just $150 per show you can be added to our goodie bags.

Participating Companies & Organizations
  • Manufacturers
  • Retailers
  • Clubs
  • Coaches and Personal Trainers
  • Nutritional, Drink and Supplement Providers
  • Sports Medicine and Physical Therapy Practitioners
  • Advocacy
The Endurance Sports Expo - Fredericksburg scheduled for January 30-31 has been postponed.  Stay tuned for additional info.
Endurance and Multi Sport LLC  |  Ballantine Management Group  |  BMG Events
2371 Carl D. Silver Parkway  |  Fredericksburg, Virginia 22401  |  540.548.5555

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